Bitcoin just got two massive corporate tailwinds. Trump Media has doubled down, steering a full two-thirds of its $3 billion cash reserve into Bitcoin and Bitcoin-linked securities.

That’s $2 billion in BTC exposure. And it’s not stopping there—the company has also carved out $300 million for a high-stakes options play tied to Bitcoin’s next big move.

At the same time, MicroStrategy is back at it, loading up another 6,220 BTC between July 14 and July 20, paying an average of $118,940 per coin. The total bill? $739.8 million. That brings the company’s total haul to a jaw-dropping 607,770 BTC—worth $71.77 billion at current prices.

Together, these moves send a message loud and clear: Corporate treasuries are treating Bitcoin as a reserve asset.
Scarce. Durable. Conviction-worthy.

Trump Media’s Bold Bitcoin Strategy

This isn’t a timid toe-dip. It’s a full cannonball.

Trump Media now holds:

$2B in Bitcoin and BTC-linked notes

$3B in liquid capital overall

$300M earmarked for Bitcoin options

It’s a classic hedge: if markets keep climbing, those options could flip into spot BTC. If volatility strikes, they could hedge or short. Short. Sharp. Tactical.

The company calls Bitcoin a “shield against fiat devaluation”—and it’s treating it as more than just a hedge. It’s a central pillar of its treasury game plan.

MicroStrategy Keeps Buying Bitcoin, No Brakes in Sight

Michael Saylor’s Bitcoin thesis hasn’t wavered a bit.
Buy dips. HODL hard. Repeat.

Here’s the latest from the relentless BTC buyer:

Latest purchase: 6,220 BTC
Price paid: $118,940 per BTC
Total stack: 607,770 BTC
Average entry: $71,756
Unrealized profit: $28.16 billion
YTD gain: +20.8%

Saylor’s approach is clear: treat Bitcoin as digital gold, and ignore the noise. With more than $70 billion in Bitcoin holdings, MicroStrategy now holds more BTC than any other public company—by a wide margin.

Bitcoin Market Pulse

Price: $118,854.47
Market cap: $2.34 trillion
24h trading volume: $66.20 billion
(as recorded on CoinMarketCap)

The market remains hot—and institutional players are driving the momentum.

Why This Bitcoin Adoption Matters

When companies like Trump Media and MicroStrategy go big on Bitcoin, others take notice. CFOs and corporate boards start asking: “If they can do it, why can’t we?”

Regulators will keep an eye on disclosures, but so far, there’s no pushback. Meanwhile, the message to retail and institutional investors is crystal clear:

Bitcoin is no longer just for the crypto faithful.
It’s on the balance sheet. It’s in the boardroom.
It’s part of the corporate playbook.

What’s Next?

Trump Media could scale in further. Its options bet gives it flexibility. Those derivatives could convert to spot BTC if prices rip—or fade quietly if the market stalls. Either way, the strategy is aggressive, calculated, and unapologetically bullish.

MicroStrategy, on the other hand, has made it clear: the next goal is 1 million BTC. At the current pace, that could happen by 2027. Every dip is a buying window. Every lull is an opportunity.

In a world where yields are thin and fiat looks shaky, Bitcoin offers asymmetric upside. Trump Media and MicroStrategy just proved it—with billions.

The corporate Bitcoin era isn’t coming. It’s already here.

Disclosure: This is not trading or investment advice. Always do your research before buying any cryptocurrency or investing in any services.

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Filed under: Bitcoin - @ July 21, 2025 5:25 pm