TLDR:

Trump Media has acquired $2B in Bitcoin, shifting two-thirds of its total assets into digital currency for a new treasury strategy.
A utility token is in development to power services across Truth Social, Truth+, and Truth.Fi under Trump Media’s crypto roadmap.
The company plans to launch Bitcoin-based financial products, including ETFs targeting both retail and institutional investors.
Despite a $39.5M Q1 loss, Trump Media’s stock rose 5.6% after the Bitcoin news, signaling market interest in its crypto shift.

Trump Media and Technology Group has purchased $2 billion worth of Bitcoin and related assets, signaling a major shift in its business strategy. The company, which owns Truth Social, confirmed the purchase on Monday as part of its new cryptocurrency treasury plan. The move marks a key development as the company transitions from a media-focused brand to one with a growing investment portfolio in digital assets.

Trump Media Shifts to Bitcoin-Backed Asset Strategy

Trump Media stated that the $2 billion in Bitcoin now accounts for about two-thirds of the company’s $3 billion in total assets. This large acquisition is part of a broader plan first shared in May 2025 to raise $2.5 billion for building a Bitcoin reserve.

In the press release, Trump Media CEO Devin Nunes said, “We’re rigorously implementing our publicly announced strategy and fulfilling our Bitcoin treasury plan.” The company plans to continue increasing its Bitcoin holdings while developing new financial products around the digital currency.

This strategy aims to position Trump Media as a crypto-focused investment firm. It comes as other companies, like Strategy, continue to expand their digital asset reserves. Trump Media has also committed $300 million toward acquiring options for more Bitcoin-related securities, which may be converted into Bitcoin depending on market conditions.

Utility Token and Crypto Services in the Works

As part of its plan, Trump Media also announced it is working on a new utility token designed for use across the Truth Social ecosystem. This token is expected to support services on Truth Social, the streaming platform Truth+, and Truth.Fi, its financial services brand.

The company says digital assets will not only provide liquidity but will also help protect against restrictions by traditional financial institutions. “These assets help ensure our Company’s financial freedom and will create synergies with the utility token we’re planning,” said Nunes.

This token project aligns with recent legislation signed by President Trump, who is the largest shareholder in Trump Media. The GENIUS Act, now law, introduces a federal framework for digital assets, including stablecoins. Trump Media’s announcement follows closely after the launch of USD1, a stablecoin backed by the U.S. dollar, developed by crypto startup World Liberty Financial in partnership with BitGo.

Market Reaction and Financial Performance

Following the announcement, shares of Trump Media (DJT) rose by 5.6% to $19.71 on Monday morning. The increase came after a long period of underperformance. The stock is still down 42% since the beginning of the year.

In the first quarter of 2025, Trump Media reported $821,000 in revenue, up slightly from $770,000 in the same period in 2024. Despite this growth, the company reported a quarterly operating loss of $39.5 million, which is lower than the $98.3 million loss from the previous year.

The company’s shift into crypto assets is expected to support new revenue streams. Trump Media aims to introduce financial products like exchange-traded funds (ETFs) backed by Bitcoin. These funds would target both retail and institutional investors seeking exposure to digital currencies.

As digital asset prices continue to rise, Trump Media’s treasury strategy follows a similar path to that of Strategy, which owns over 600,000 Bitcoins. With Bitcoin trading above $118,000 and up over 70% in the last year, the market may continue to attract companies interested in storing value digitally.

 

The post Trump Media Buys $2 Billion in Bitcoin to Launch Crypto Treasury Plan appeared first on Blockonomi.

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Filed under: Bitcoin - @ July 21, 2025 9:22 pm