Trump Media Buys $2 Billion in Bitcoin to Launch Crypto Treasury Plan
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TLDR: Trump Media has acquired $2B in Bitcoin, shifting two-thirds of its total assets into digital currency for a new treasury strategy. A utility token is in development to power services across Truth Social, Truth+, and Truth.Fi under Trump Media’s crypto roadmap. The company plans to launch Bitcoin-based financial products, including ETFs targeting both retail and institutional investors. Despite a $39.5M Q1 loss, Trump Media’s stock rose 5.6% after the Bitcoin news, signaling market interest in its crypto shift. Trump Media and Technology Group has purchased $2 billion worth of Bitcoin and related assets, signaling a major shift in its business strategy. The company, which owns Truth Social, confirmed the purchase on Monday as part of its new cryptocurrency treasury plan. The move marks a key development as the company transitions from a media-focused brand to one with a growing investment portfolio in digital assets. Trump Media Shifts to Bitcoin-Backed Asset Strategy Trump Media stated that the $2 billion in Bitcoin now accounts for about two-thirds of the company’s $3 billion in total assets. This large acquisition is part of a broader plan first shared in May 2025 to raise $2.5 billion for building a Bitcoin reserve. In the press release, Trump Media CEO Devin Nunes said, “We’re rigorously implementing our publicly announced strategy and fulfilling our Bitcoin treasury plan.” The company plans to continue increasing its Bitcoin holdings while developing new financial products around the digital currency. This strategy aims to position Trump Media as a crypto-focused investment firm. It comes as other companies, like Strategy, continue to expand their digital asset reserves. Trump Media has also committed $300 million toward acquiring options for more Bitcoin-related securities, which may be converted into Bitcoin depending on market conditions. Utility Token and Crypto Services in the Works As part of its…
Filed under: News - @ July 21, 2025 11:29 pm