NHRA And Deep Blue Launch New Initiative To Accelerate Opportunity For Women In Motorsports
The post NHRA And Deep Blue Launch New Initiative To Accelerate Opportunity For Women In Motorsports appeared on BitcoinEthereumNews.com.
Jeffrey Young, Ida Zetterström, Leah Pruett, and Laura Correnti at the Women Of NHRA Kick-off Event … More in Sonoma. NHRA For decades, women in motorsports have been underrepresented, underserved, and under-resourced, despite proving time and again that they have the talent, grit, and determination to compete at the highest level. Now, a new partnership is aiming to change that. The National Hot Rod Association (NHRA) has teamed up with Deep Blue Sports + Entertainment to launch “Women of NHRA,” which is a new initiative designed to elevate the league’s top-tier women racers and create more commercial and fan engagement opportunities across the sport. Deep Blue, a firm dedicated to driving commercial investment in and growth opportunities for women’s sports, brings deep expertise in advertising, media, and brand partnerships. Deep Blue will work to create long-term commercial value for NHRA’s women athletes and maximize their influence as marketers, leaders, and women in sport. “The NHRA has a compelling story – its male and female drivers compete on the same circuit, the fastest driver on that circuit is a woman, female drivers manage their teams, work on their cars, are multi-hyphenate with experience ranging from electricians and engineers, understand and optimize to performance margins that drive success through tools like AI and machine learning, and beyond,” said Laura Correnti, Founder and CEO of Deep Blue Sports + Entertainment. “Through strategy, storytelling, and activations we’re working with the NHRA to drive commercial awareness of what makes it a compelling investment.” A Unique, Level Playing Field Today, the NHRA is the premier sanctioning body for drag racing in the United States and is the largest auto racing organization in the world. The organization oversees 20 national events annually and offers competitive opportunities across all levels of the sport from youth and grassroots racing…
Filed under: News - @ July 26, 2025 12:32 am