Fox Streaming Service Gets Launch Date, Price, Just In Time For NFL
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Rupert and Lachlan Murdoch at Sun Valley, Idaho media mogul gathering last month. (Photo by Drew Angerer/Getty Images) Getty Images Fox One, the last-to-arrive general streaming service from any of Hollywood’s media companies, will launch on Aug. 21, costing $19.99 a month, CEO Lachlan Murdoch announced as part of today’s strong second-quarter earnings. The service will feature the entirety of Fox’s video portfolio, including the eponymous broadcast network, and cable services Fox News Channel, Fox Business Channel, and Fox Sports One. Murdoch again cautioned that the company is not expecting big things from its streaming venture. “It’s important to remember that our subscriber expectations or aspirations for Fox One are modest,” Murdoch said. Indeed, the company has said it is carefully limiting how much additional capital it will devote to Fox One, unlike competitors who splashed out, and lost, billions of dollars on services such Disney+, Amazon Prime Video, Apple TV+, Paramount+, Warner Bros. Discovery’s HBO Max, and Comcast’s Peacock. And don’t expect much streaming-only original programming, unlike most of those competitors over the past six years. Murdoch has signaled Fox One will mostly be another outlet for existing content it offers elsewhere, while providing Fox with a future beyond cable and broadcast, another venue for ad inventory, and a font of audience data and marketing possibilities only possible with direct-to-consumer services. The company has profitably been focused on sports and news since it sold off most entertainment holdings to Disney in 2019 for $71.3 billion. Fox One’s $20 opening price is relatively steep for a debuting service, a tactic that Murdoch previously said was designed to avoid further disruption to the substantial cash being generated by its legacy broadcast and cable operations. Indeed, the company Q2 earnings included $3.29 billion in revenue, up 6% year over year. The company…
Filed under: News - @ August 5, 2025 9:27 pm