The post Kaito Sparks Debate Over Gamification in Crypto as It Unveils Bold New Roadmap appeared on BitcoinEthereumNews.com.

Kaito, an AI-powered “infofi” platform, is at the center of a heated debate over how crypto projects engage with investors. On the one hand, data shows Kaito campaigns boost awareness and mindshare across the industry. However, critics argue the platform’s gamified model risks fueling inauthentic behavior and short-term hype. Debate Over Kaito’s Influence on the Crypto Community According to Messari, projects that partnered with Kaito saw an 88% rise in 30-day mindshare. This highlights its ability to cut through the noise of the crypto market. Kaito itself gained 33.31% mindshare in Messari’s Signals Tracker, reflecting how its campaigns amplify visibility during a period when attention is often fleeting. Kaito campaigns boost 30-day mindshare. Source: Messari on X However, some raise concerns, including John Vance (JV), Head of Growth & Strategy at Blockworks. According to Vance, the trend is a net negative for the industry. This outlook draws from the perception that gamification on Crypto Twitter has eroded community values. “Sentiment has shifted from the hyper-positive, collaborative vibes of 2021 to a cynical, rage-bait-driven platform,” he wrote. Vance also warns that Kaito’s model encourages “pseudo-thought leadership from the loudest person in the room” at the expense of genuine education and discovery. Others echoed the concern. Yurii, a crypto builder, noted that the issue of inauthentic engagement dates back to the 2017 ICO era, when incentives and under-the-table KOL deals distorted project discovery. “Engagement was gamified and rewarded from the very beginning,” he said, pointing out that the problem is not new but more visible today. Industry veteran Jules Mossler went further, comparing the cycle to broader internet marketing trends of the late 2000s. She argued that crypto continues to reinvent old tactics, from quests to “micro-KOLs,” without learning from history: “There is very little appreciation for history in this industry… so…

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Filed under: News - @ August 21, 2025 8:29 am