Lacoste Swaps Crocodile For Goat For Novak Djokovic As US Open Begins
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NEW YORK, NEW YORK – SEPTEMBER 10: (EDITORS NOTE: Image shot with a tilt-shift lens.) Novak Djokovic of Serbia returns a shot against Daniil Medvedev of Russia during their Men’s Singles Final match on Day Fourteen of the 2023 US Open at the USTA Billie Jean King National Tennis Center on September 10, 2023 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Al Bello/Getty Images) Getty Images Just when New York’s marketing and public relations professionals think they might get a quick last-days-of-summer respite from the action in their respective fields, in comes the US Open, America’s premier tennis championship, which draws the best players from across the globe and their fans. While the main event is watching the game, the Flushing Meadows spectacle has become another runway in New York to promote fashion brands. This year is no exception, as the ultimate tennis-inspired brand, Lacoste, announces a special collaboration with tennis great Novak Djokovic, while other brands rush to dress celebrities and push tennis-themed merchandise in hopes of capitalizing on the sporting event. Noval Djokovic is honored in a new Lacoste G.O.A.T. motif. Photo Courtesy of Lacoste While Lacoste is famous for its crocodile, the brand has created a special product to honor the Serbian player ranked first in the world, replacing its famous crocodile with a goat in reference to the popular acronym “G.O.A.T.” Djokovic, also a Lacoste ambassador, celebrated the five-piece collection at the brand’s Fifth Avenue flagship with a meet-and-greet for fans and shoppers. The limited-edition collection comprises five styles: polo, T-shirt, tracksuit jacket, cap, and trousers, and is available in limited quantities at select locations worldwide. The collection is also a nod to René Lacoste’s achievement in winning the US Championship in 1926 and 1927, which gave him the…
Filed under: News - @ August 26, 2025 11:26 pm