The post dYdX rebrands, targets social trading with perps on Telegram appeared on BitcoinEthereumNews.com.

The core developer behind the dYdX protocol has rebranded to dYdX Labs, signaling a pivotal shift in strategy. This new chapter is defined by its flagship move marked by the integration of perpetual swaps trading directly into Telegram via a recent acquisition. Summary dYdX rebrands to dYdX Labs, signaling a strategic shift in its DeFi operations. Telegram trading for perpetual swaps set to launch in September via Pocket Protector acquisition. The moves aims to expand market share and challenge centralized exchanges. On August 26, dYdX Labs President Eddie Zhang announced the strategic rebrand of the core development entity from dYdX Trading to dYdX Labs, framing it as a commitment to operate “at the frontier of onchain technology.” Central to this new identity is the upcoming launch of a Telegram trading integration, a product of its recent Pocket Protector acquisition, set to go live in September. According to Zhang, this feature will allow users to execute trades directly within the messaging app, as part of a broader roadmap focused on “ruthless execution” and capturing market share from centralized exchanges. A shift toward onchain and social trading Zhang said breakthroughs in decentralized technology now allow trading on DEXs to rival, and in some cases exceed, the speed and reliability of traditional platforms. By combining this infrastructure with a mobile-first, social interface, dYdX Labs aims to make perpetual trading more accessible while reinforcing the connection between protocol performance and community governance. The roadmap for the next quarter reveals a multifaceted approach to the remaining barriers to adoption. Beyond Telegram, the rollout includes social logins via Google and Apple, eliminating the seed phrase hurdle for millions. Fee structures are being overhauled to reward participation, with partners being allowed to earn up to 50% of protocol fees for bringing volume, while token stakers will be…

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Filed under: News - @ August 27, 2025 4:19 am