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Homepage > News > Business > YouTube Shopping accelerates growth in the Philippines In just two months since launch in the country, more than 20% of eligible creators are already earning through YouTube Shopping, opening a powerful new revenue stream for Filipinos. The joint YouTube Shopping initiative by Shopee and YouTube has been a catalyst for strong growth, with over 550,000 products tagged on more than 240,000 videos. YouTube introduced new features designed to make content-driven commerce more effective for creators and brands, such as Stickers on Short, Timestamps, and Chrome Extension. MANILA, Philippines – August 27, 2025: YouTube is fueling a new era of video commerce in the Philippines, with YouTube Shopping—launched in partnership with Shopee—showing impressive growth momentum since its debut in April 2025. Google Vice President for Southeast Asia and South Asia Frontier Sapna Chadha showcases the remarkable growth of YouTube Shopping in the Philippines. Even before launch, demand for shopping content on YouTube was rising rapidly. Between February 2024 and February 2025, shopping-related watch time in the Philippines grew by more than 70%, reflecting Filipinos’ growing appetite for content-driven commerce. Building on this momentum, YouTube Shopping is now empowering creators and brands to meet this demand head-on. In just two months since launch, more than 20% or 1 in 5 eligible Filipino creators have joined the affiliate program, turning their passions into sustainable businesses through new income opportunities. As the sixth market globally to launch YouTube Shopping, the Philippines is proving to be one of the most dynamic, with the program unlocking immense opportunities for creators and giving brands direct access to highly engaged audiences through trusted, creator-led partnerships. YouTube continues to strengthen its role as the leading platform for culture, community, and commerce. It is the #1 video platform in Southeast Asia, reaching more consumers…

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Filed under: News - @ August 29, 2025 3:15 am