Outset PR Reports Brazil Now Drives 62% of LATAM’s Crypto-Native Media Traffic in Q2
The post Outset PR Reports Brazil Now Drives 62% of LATAM’s Crypto-Native Media Traffic in Q2 appeared on BitcoinEthereumNews.com.
As the cryptocurrency ecosystem rapidly grows across Latin America (LATAM), data reveals a sharp geographic divide in how audiences consume crypto-related news. Latest industry reports show rapid growth of crypto adoption across LATAM. Argentina leads with 19.8% of its population owning crypto, followed closely by Brazil at 18.6%. Smaller countries, such as Bolivia (+355%), Guatemala (+87.8%), and Paraguay (+51.6%), have also seen significant increases in crypto ownership. However, even as crypto adoption rises, media visibility remains heavily concentrated in just a few countries, where established outlets dominate. According to Outset PR’s new Q2 2025 report, Brazil drives 62% of crypto-native media traffic, while Argentina leads with 56% of mainstream media traffic. The disparity between adoption growth and media coverage in smaller markets like Bolivia and Guatemala suggests that the LATAM’s broader crypto media ecosystem is struggling to keep pace with rising adoption rates. Brazil’s Dominance in Crypto-Native Media Brazil continues to dominate crypto-native media across LATAM, driving 61.78% of all traffic in Q2 2025. This equates to 4.18 million visits, far outpacing the next largest contributor, Mexico, which accounted for just 18.34% (1.24 million visits). Colombia and Argentina follow with much smaller shares of crypto-native traffic. Outset PR mapped crypto-native media traffic share by country, based on Similarweb data Brazil’s supremacy in this space is reflected in the high traffic to prominent Brazilian outlets like Cointelegraph Brasil and Livecoins, which lead the charge in covering crypto developments in the country. However, despite Brazil’s strong presence, crypto-native outlets across LATAM have faced significant declines in audience engagement. They saw a 54.12% decrease in traffic from Q1 to Q2, with total visits dropping from 17.85 million to 8.19 million. This represents the largest drop since Outset PR began monitoring LATAM crypto media, signaling a worrying trend for the sector. Even Cointelegraph Brasil…
Filed under: News - @ September 10, 2025 1:24 am