Strategy Strikes Again: Saylor’s Firm Adds 525 Bitcoin to Company Pile
The company, led by chairman and co-founder Michael Saylor, has an aggressive Bitcoin acquisition strategy that began in August 2020 and has made it the largest public company holder of the asset, with a total of 638,985 BTC valued at over $73 billion.
The purchase was made during a period of relative strength for Bitcoin, which has remained above key support levels and has seen a resurgence in inflows into spot Bitcoin ETFs.
Strategy expanded its Bitcoin treasury with a US$60 million (AU$92.1 million) purchase of 525 BTC at an average price of US$114,562 (AU$176,000). The firm now holds 638,985 BTC worth more than US$73 billion (AU$112.1 billion).
This effectively continues an aggressive accumulation program that began in August 2020 with an initial US$250 million (AU$384 million) investment. Saylor’s approach positioned Strategy as the first major public company to adopt Bitcoin as a corporate treasury asset. Today we have dozens of institutional investors and firms hoarding Bitcoin, notably Metaplanet, Trump Media, and just recently, HashKey.
Despite slowing down from time to time when markets turned south, the company has accelerated its buying in recent weeks, adding US$450 million (AU$691 million) of Bitcoin between late August and early September.
While other firms have followed with BTC allocations, some have also diversified into assets such as Solana, Ethereum, and Dogecoin.
Related: BlackRock Eyes Tokenised ETFs After Bitcoin Fund Success
Last Chance to Buy BTC?
September has been, historically, a difficult month for crypto, mostly due to broader market trends.
Despite all the volatility, Bitcoin has remained strong, testing the resistance between US$115,600 (AU$177,600) and US$117,300 (AU$180,200).
The price slipped below US$114,500 (AU$175,600) on Monday ahead of the Federal Reserve’s policy meeting, and most analysts see support at US$111,000–$113,000 (AU$170,500–AU$173,600).
According to crypto analyst ShayanBTC, several factors are playing a hand in forming Bitcoin’s apparently bullish setup.
Miners Cut Distribution, Fueling Fresh Confidence in Bitcoin’s Rally
“The combination of a technical structure shift and miner accumulation provides a constructive outlook. As long as $112K holds, Bitcoin appears well-positioned to sustain momentum. – By @ShayanBTC7 pic.twitter.com/6x1u7ktS1N
— CryptoQuant.com (@cryptoquant_com) September 15, 2025
Not only technical setups and miner accumulation, spot Bitcoin ETFs are experiencing a resurgence in inflows. Crypto News Australia reported that BTC ETFs netted over US$2.2 billion (AU$3.3 billion).
Related: UBS, Chainlink, and DigiFT Launch Hong Kong Pilot for Tokenised Funds
The post Strategy Strikes Again: Saylor’s Firm Adds 525 Bitcoin to Company Pile appeared first on Crypto News Australia.
Filed under: Bitcoin - @ September 16, 2025 4:25 am