Kevin Durant, Larry Fitzgerald And Other Athletes Participate In Rec’s $11 Million Series A Round
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ATLANTA, GA – DECEMBER 16: Larry Fitzgerald #11 of the Arizona Cardinals pulls in this reception against Brian Poole #34 of the Atlanta Falcons at Mercedes-Benz Stadium on December 16, 2018 in Atlanta, Georgia. (Photo by Kevin C. Cox/Getty Images) Getty Images Rec, a technology company serving the parks and recreation industry, has raised $11 million in a Series A funding round in which several former and current professional athletes participated. The company offers software and an app to help people enroll in sports classes and other programs, book tennis courts and gyms and make it easier for recreation directors to handle the influx of inquiries from residents. Crosslink Capital, a Menlo Park, Calif., venture capital firm, led the Series A round, while existing investors such as NFX, Precursor Ventures and Long Journey Ventures that were part of the company’s $6.2 million seed round last year provided follow-on capital. Marquee Ventures, a subsidiary of the Chicago Cubs, invested, as well. Houston Rockets forward Kevin Durant, Arizona Cardinals offensive lineman Kelvin Beachum, former All-Pro wide receiver Larry Fitzgerald and Hall of Fame quarterback Joe Montana were among the athletes who invested in the Series A round, too. Fitzgerald, who runs his own venture capital firm and has made about 150 early stage investments since 2013, said he was drawn to Rec because he grew up spending countless hours at recreation centers in the Minneapolis area. He said he understands the effort it takes for recreation directors to run things smoothly. “You go to these places, and they’re drastically understaffed,” Fitzgerald said in an interview. “You have two or three people that are working, trying to organize all these activities and events and things that are going on. And you’re like, ‘Man, this could easily be solved with some tech solutions.’ It…
Filed under: News - @ September 17, 2025 4:27 am