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Meta is reportedly offering its UK customers the option to pay £2.99 a month for ad-free versions of Facebook and Instagram.   According to reports, Meta Platforms Inc. is preparing to launch ad-free paid versions of Facebook and Instagram in the United Kingdom. In the coming weeks, UK-based users will be able to subscribe for £2.99, about $4, per month for ad-free access to either Facebook or Instagram on the web.  Meta to offer its UK users free versions of Facebook and Instagram Users of Facebook and Instagram within the UK now have the option of paying for an ad-free version of the platforms on the web. Those using iOS or Android apps will be charged £3.99. Users who do not wish to pay will still be able to access both platforms free of charge with ads, Meta confirmed. The social media giant said it has been in close discussions with the UK’s Information Commissioner’s Office (ICO) ahead of the rollout, and that the regulator appears supportive of the approach. In a statement, the ICO said it “welcomed” the subscription model. “This moves Meta away from targeting users with ads as part of the standard terms and conditions for using its Facebook and Instagram services, which we’ve been clear is not in line with UK law,” the ICO said. The EU, on the other hand, is taking a strict regulatory approach. In 2023, Meta introduced a similar paid ad-free model for EU users, but it ran into immediate trouble. Earlier this year, the company was fined €200M ($232 million) after regulators found that the system still failed to offer users a “genuine free choice” between using the platforms with ads and subscribing without them. Meta adjusted the model in July, but the European Commission said that further changes were needed. They…

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Filed under: News - @ September 26, 2025 8:29 pm