Tether Brings USAT to Rumble: A New Push into U.S. Crypto
The post Tether Brings USAT to Rumble: A New Push into U.S. Crypto appeared on BitcoinEthereumNews.com.
TLDR: Tether partners with Rumble to roll out the USAT stablecoin, aiming for fast adoption in U.S. crypto markets. Rumble will integrate a wallet offering USAT access, tapping into its 51 million monthly active users. Tether invested $775 million in Rumble in 2024, securing a 48% stake before launching this new U.S. stablecoin. USAT is built to meet U.S. federal stablecoin rules under the GENIUS Act, opening a path for regulated adoption. Tether has struck a high-stakes partnership with video platform Rumble to promote its newly launched USAT stablecoin in the U.S. The alliance aims to tap Rumble’s audience to drive adoption. The move underscores Tether’s return to the U.S. stablecoin arena. It follows Tether’s earlier investment in Rumble and a growing regulatory opening. Tether CEO Paolo Ardoino unfolded the plan live at TOKEN2049 in Singapore. Tether Leverages Rumble to Propel USAT Adoption According to report, Tether will use Rumble as a key distribution channel for USAT stablecoin in the U.S., Ardoino announced. He said Rumble will introduce a crypto wallet integrating USAT and other stablecoins, expected later in the year. That wallet becomes a direct path for Rumble’s users to access crypto dollars. The tie-up is central to Tether’s push into regulated U.S. markets. Rumble reportedly attracts about 51 million active users per month, a potential gateway for new on-ramps. Tether already holds a 48 % equity stake in Rumble, following a $775 million investment made in late 2024. That capital injection gave it substantial influence over the platform. Tether insists that USAT is designed to satisfy U.S. regulatory standards. It sees Rumble’s crypto wallet as a mechanism for compliance and scale. The project relies on the existing user base rather than building audiences from scratch. With this method, Tether hopes to accelerate crypto adoption in the American stablecoin…
Filed under: News - @ October 1, 2025 4:23 pm