The post KuCoin Unveils New Brand Identity Centered on Trust and Partnership with Golf Legend Adam Scott appeared on BitcoinEthereumNews.com.

This development demonstrates KuCoin’s unwavering dedication to security, openness, and user empowerment in the face of a constantly evolving digital landscape. KuCoin has established a strong ecosystem over the years, putting an emphasis on innovation and compliance to provide more than 40 million users in more than 200 nations and regions with smooth, secure experiences. Today, KuCoin, a leading global cryptocurrency platform founded on trust, debuted its refreshed brand identity, which is based on the motto “Trust First. Trade Next. Trust Is The Only Currency We Trade In.”  This development demonstrates KuCoin’s unwavering dedication to security, openness, and user empowerment in the face of a constantly evolving digital landscape. The refreshed branding, which marks the beginning of its ninth year with golf legend and Global Brand Ambassador Adam Scott, honors KuCoin’s evolution from its 2017 inception as “the crypto exchange for everyone” to its present position as “the crypto partner you can trust.” KuCoin has established a strong ecosystem over the years, putting an emphasis on innovation and compliance to provide more than 40 million users in more than 200 nations and regions with smooth, secure experiences. “Trust isn’t just a value at KuCoin—it’s the foundation of our mission,” said BC Wong, CEO of KuCoin. “From our early days as the People’s Exchange to a trusted crypto partner today, we’ve stayed true to our promise of reliability. This new identity reflects our dedication to empowering users with the confidence to navigate crypto and the future of finance, as we continue to advance compliance, innovation, and global accessibility.” In order to imply security, advancement, and technical accuracy, the redesigned visual identity comprises a sleek, modernized logo built on a precise grid system with modular pieces that combines straight lines and circular arcs. It is supported by a vivid green color scheme that acts…

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Filed under: News - @ October 7, 2025 1:23 am