TLDR

House of Doge has become the largest shareholder in U.S. Triestina Calcio 1918.
The Italian football club currently holds last place in Italy’s Serie C league.
House of Doge partnered with Brag House Holdings to complete the acquisition.
This is the first time a European football club has included a crypto vehicle in its ownership.
House of Doge plans to improve football operations and community engagement through its investment.

House of Doge, the corporate extension of the DOGE Foundation, has taken control of U.S. Triestina Calcio 1918. The club sits in last place in Italy’s Serie C. This move makes House of Doge the largest shareholder in the historic Italian soccer team.

DOGE-Backed House of Doge Enters European Football Ownership

House of Doge partnered with esports firm Brag House Holdings to complete the deal. It announced the acquisition in a formal statement Monday. The DOGE-linked entity now leads the ownership structure of Triestina Calcio.

The transaction marks a historic moment in European football ownership. According to the company, it is the first crypto commercialization vehicle to enter club equity. House of Doge called it a “groundbreaking transaction” with long-term goals in mind.

Brag House, the merger partner, recently agreed to a reverse takeover by House of Doge. The esports brand focuses on collegiate gaming and audience engagement. This deal builds a bridge between sports, DOGE, and digital fan experiences.

Investment Will Boost Club and Advance DOGE Adoption

The statement confirmed that House of Doge will immediately invest to improve football operations and local initiatives. The investment aims to increase performance and improve club engagement. However, the statement did not disclose the amount committed.

CEO Marco Margiotta said, “Our investment in U.S. Triestina 1918 is about much more than football.” He emphasized plans to connect DOGE with fans directly. Integrating DOGE into ticketing, concessions, and merchandise remains a primary goal.

Triestina’s struggles on the field highlight the urgency of this investment. With DOGE backing, the club aims to improve its standings. House of Doge intends to introduce practical, fan-friendly crypto uses within the club.

DOGE has appeared in sports advertising before, but direct ownership is a new step. Crypto’s involvement in team operations is rare. Yet, similar moves were seen with Solana-backed Brera Holdings.

Unlike marketing partnerships, this deal brings DOGE into daily football operations. The company expects DOGE to help modernize the club. Fans could soon use DOGE in real, practical ways inside stadiums.

The post DOGE Enters Serie C as House of Doge Buys Stake in Triestina Club appeared first on Blockonomi.

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Filed under: Bitcoin - @ October 20, 2025 10:10 pm