Seattle Seahawks Launch Campaign To Find The Greenest Fan
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The Seattle Seahawks are expanding their commitment to environmental sustainability activating fans through their new Go the Extra Yard campaign, which encourages fans to take simple sustainable actions. Getty Images As the Seattle Seahawks prepare to take on the Houston Texans on Monday Night Football, Seahawks fans are battling in the Go the Extra Yard campaign to prove their sustainability credentials. The Seahawks launched Go the Extra Yard on October 13th in partnership with Coca-Cola and Rolling Green. Similar to previous fan-focused campaigns run by the L.A. Rams and Arsenal FC, Go the Extra Yard is a gamified, multi-week project designed to raise the fanbase’s awareness about environmental sustainability and find the greenest Seahawks fan. The four-week campaign will run through early November. Fans are being encouraged to sign up at GoTheExtraYard.com and score points by completing simple, everyday actions that can reduce their environmental footprint. Such actions include recycling bottles, going car-free, using reusable bags, unplugging appliances when not in use and eating meat-free and dairy-free meals. Each action is recorded on the website with picture verification. At the end of the four weeks, the fan who has taken the most green actions, and therefore scored the most points, will win tickets and pre-game field passes to the Seahawks home game against the Rams on December 18th. Prizes for other green fans include a Kenneth Walker autographed jersey, gift cards, a replica helmet, and gear autographed by Jarran Reed, Ucherna Nwoso and Boye Maffe. The Seahawks are well-known within the sports industry as strong advocates for sustainable solutions. Lumen Field, which is one of the eleven U.S. venues for the upcoming FIFA World Cup, was awarded the 2024 Green Sports Alliance Energy Player Award. The stadium was also the 2025 Green Sports Alliance Waste Champion and is the second…
Filed under: News - @ October 20, 2025 11:23 pm