The post Saudi Arabia Has A Masters 1000 As ATP Embraces Gulf Gateway appeared on BitcoinEthereumNews.com.

RIYADH, SAUDIA ARABIA – FEBRUARY 28: In this handout image provided by PIF, Massimo Calvelli, CEO, ATP (Sitting, Left) and Kevin Foster, Head of Corporate Affairs, PIF (Sitting, Right), Raffaella Valentino, VP Sales, ATP (Standing, Left), Daniele Sano, Chief Business Officer, ATP (Standing, Center Left), Mohamed AlSayyad, Head of Corporate Brand, PIF (Standing, Center Right), Alanoud Althonayan, Head of Sponsorships & Events, PIF (Standing, Right) unveil a new multi-year strategic partnership, marking a shared commitment to enhancing global tennis for players, fans, tournament organizers and stakeholders at all levels of the sport on February 28th, 2024 in Riyadh, Saudi Arabia. (Photo by PIF via Getty Images) PIF via Getty Images The word is finally out that the ATP global tennis street is being widened to include a KSA ZIP Code. Saudi Arabia has secured a Masters 1000 tournament on the men’s tour, the first addition to the top-tier circuit since the series program began in 1990. Saudi Arabia’s Public Investment Fund (PIF) came to an agreement with the ATP through its sports and leisure spin-off, SURJ Sports Investment. It’s a partnership estimated to be worth $500 million. The first serve on this outdoor, hard-court event is slated for 2028. The deal builds on a pre-existing strategic alliance between the PIF and the main men’s and women’s tours, becoming the only global naming partner for both the ATP and WTA in 2024. The announcement was discussed in a media roundtable by Andrea Gaudenzi, chairman of the ATP, and the CEO of SURJ, Danny Townsend. Although there was no definitive decision on the placement of the tournament at this point, it is likely that it will be early in the season after the Australian Open. Doha and Dubai are part of the current Asian swing in February and there would have to…

---

Filed under: News - @ October 24, 2025 1:23 am