The post Ferrari Brings Its Racing Legacy to Blockchain With Exclusive New Token appeared on BitcoinEthereumNews.com.

AltcoinsBlockchain Ferrari is preparing to merge its racing legacy with the digital frontier. The Italian automaker is set to launch an exclusive cryptocurrency token that will give its wealthiest clients access to one of the brand’s most celebrated cars – the 499P, Ferrari’s endurance racing machine that conquered Le Mans. Rather than opening this offering to the public, Ferrari’s experiment is aimed squarely at the top 1% of its community. The token, built in collaboration with Conio, an Italian fintech firm, will circulate only among members of Ferrari’s Hyperclub – a secretive network of about 100 high-net-worth collectors and racing patrons. Turning Collectibles Into Digital Prestige For Ferrari, the move is less about crypto speculation and more about building digital ownership around prestige. The “Token Ferrari 499P” will function as both a membership pass and a tradable digital asset. Holders will gain access to private auctions, with the headline prize being a chance to bid for the 499P race car itself, a piece of Ferrari’s modern motorsport history. “Every innovation we introduce is designed to bring our community closer to the Ferrari spirit,” said Enrico Galliera, Ferrari’s Chief Marketing and Commercial Officer, when announcing the initiative. “This is about belonging – not just ownership.” The project is expected to go live in 2027, coinciding with Ferrari’s participation in the next World Endurance Championship season. Crypto and the Supercar Connection Ferrari’s interest in blockchain isn’t new. The company began accepting digital currencies like Bitcoin, Ethereum, and USDC for its vehicles in 2023, initially in the U.S., before expanding to Europe. Payments are automatically converted into fiat, ensuring dealers never handle crypto directly – a solution that has allowed Ferrari to stay compliant while attracting a new wave of digital-native clients. Conio, Ferrari’s partner in the new venture, called the project a…

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Filed under: News - @ October 26, 2025 3:16 am