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Apple TV and Paramount+ are taking measured risks by investing heavily in sports content to boost their influence in the competitive streaming market. Getty Images The roar of the crowd, the screech of tires, the bone-crunching impacts – live sports are the new battleground in the streaming wars. Giants like Apple and Paramount are throwing down massive sums for exclusive rights to Formula 1 and Ultimate Fighting Championship (UFC), respectively, hoping to lure in new subscribers and gain market share in the digital entertainment landscape. But are the fees they are paying for those rights justifiable, or are they reckless gambles that could leave these media titans nursing financial bruises? The risks are significant, and the upcoming earnings reports for both companies will be a crucial referendum on their high-stakes sports strategies. Apple’s Grand Prix Gamble: Navigating a Tricky Track Apple’s new exclusive U.S. streaming deal for Formula 1, combined with its MLS partnership, could invite antitrust concerns. Getty Images For Apple, the allure of Formula 1 is clear: a global audience of dedicated fans, a demographic that skews affluent and tech-savvy, and a brand image synonymous with innovation and luxury. Apple TV recently entered into a deal with Formula 1 to pay $150 million a year for five years for the exclusive United States streaming rights to broadcast all of Formula 1’s races. Apple hopes that this high-profile deal will inject a dose of adrenaline into Apple TV+, a platform that has struggled to gain traction competing against bigger rivals like Netflix and Disney+. However, this potential deal represents a massive financial commitment, even for a company with Apple’s deep pockets. The deal could have a negative impact on Apple’s earnings in the medium term, factoring in the substantial upfront costs of acquiring the rights, coupled with the expenses…

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Filed under: News - @ October 27, 2025 8:26 pm