The post Xfinity Says Goodbye After 11 Years As Nascar’s Second-Tier Series Title Sponsor appeared on BitcoinEthereumNews.com.

AVONDALE, ARIZONA – NOVEMBER 09: Justin Allgaier, driver of the #7 BRANDT Chevrolet, celebrates in victory lane after winning the 2024 NASCAR Xfinity Series Championship in the NASCAR Xfinity Series Championship Race at Phoenix Raceway on November 09, 2024 in Avondale, Arizona. (Photo by James Gilbert/Getty Images) Getty Images After Saturday’s Xfinity Series Championship Race at Phoenix Raceway, Xfinity will no longer serve as the title sponsor of Nascar’s second-tier series. An 11-year run after taking over the series sponsorship officially concludes this weekend for Xfinity, which is owned by Comcast, one of Nascar’s broadcast partners. “The partnership gave us an authentic platform to showcase what Xfinity stands for – speed, innovation, and connection,” Matt Lederer, Comcast’s vice president of brand partnerships and engagement, said. “Nascar fans are some of the most passionate in all of sports, and this partnership allowed us to engage them in meaningful ways while building awareness and loyalty for the brand. It also helped us evolve how we tell our story, from national broadcast integrations to on-site fan experiences, making Xfinity synonymous with innovation in motorsports.” Over the course of 11 years as the series’ title sponsor, Xfinity paved the way for dozens of drivers to make it to the Cup Series. In total, 363 Xfinity Series races have been held in 11 years. But Xfinity, which is also a sponsor for 23XI Racing in the Cup Series, felt it was time to move on and have a different type of marketing activation. “After 11 incredible years, this felt like the right moment to celebrate everything we’ve accomplished and allow the Series to enter a new era,” Lederer said. “We’ve achieved what we set out to do – elevate the Xfinity brand, help grow the sport, and create lasting connections with fans and drivers. Now,…

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Filed under: News - @ October 29, 2025 12:27 am