The post Bitget Appoints Ignacio Aguirre Franco as Chief Marketing Officer to Drive Global Growth appeared on BitcoinEthereumNews.com.

Bitget, the world’s largest Universal Exchange (UEX), has strengthened its leadership in global brand narrative and user engagement strategy with the appointment of Ignacio Aguirre Franco as its new Chief Marketing Officer (CMO). Ignacio brings over fifteen years of experience across technology, fintech, and blockchain, with a career that bridges engineering and marketing. Before joining Bitget, he held senior roles at Adobe, SAP, Scorechain, and Xapo Bank, where he helped scale global products, strengthen market positioning, and drive user growth. A self-described builder at heart, Ignacio combines an engineer’s analytical mind with a marketer’s storytelling flair, translating complex technology into clear, compelling messages that resonate across cultures. At Bitget, Ignacio’s mission is to advance the company’s Universal Exchange (UEX) vision, bridging CeFi, DeFi, and TradFi into an easily accessible ecosystem for users of all levels. He will lead the brand’s global marketing initiatives, with a focus on expanding user engagement, enhancing product storytelling, and driving mass adoption of Bitget’s key innovative products, including Onchain, GetAgent, and Stock Futures. His approach emphasizes simplifying complex and technical products and injecting creativity, while positioning Bitget as both a financial and cultural platform for the next generation of users. “The core of any great tech is based on its access and the greater opportunities it brings to disrupt. For too long, finance has been a fractured landscape; my mission at Bitget is to dismantle those old barriers,” said Ignacio Aguirre Franco, CMO at Bitget. “I will ensure the story of the UEX, the blueprint for the future of finance, resonates with billions of people across the globe, making secure access to crypto and RWA a reality for every person,” he added.  Ignacio’s arrival follows Bitget’s recent transition to a new era of the Universal Exchange aimed at deepening Bitget’s global influence and reinforcing its reputation for innovation,…

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Filed under: News - @ November 7, 2025 5:32 pm