Disney Is About To Embrace Generative AI—And The Internet Is Furious
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The Disney+ (plus), logo seen displayed on a smartphone with an Artificial intelligence (AI) chip and symbol in the background. (Photo Illustration by Budrul Chukrut/SOPA Images/LightRocket via Getty Images) SOPA Images/LightRocket via Getty Images Disney CEO Bob Iger sparked backlash after saying that the company was going to allow AI-generated content to appear on Disney+. The streaming service contains a library of Disney’s hand-drawn animated classics, but it seems that no digital space is safe from the ever-growing tendrils of generative AI—even the home of animation icon Mickey Mouse. Artists, animators and Disney fans didn’t take the news well. What Did Disney CEO Bob Iger Say About AI? During an earnings call, Disney CEO Bob Iger said that Disney+ was about to expand, allowing subscribers to generate and share AI-generated content. “The other thing that we’re really excited about, that AI is going to give us the ability to do, is to provide users of Disney+ with a much more engaged experience,” said Iger. “Including the ability for them to create user-generated content and to consume user-generated content—mostly short-form—from others.” Iger also revealed that game experiences would soon arrive to Disney+ as part of the company’s partnership with Epic Games, which previously resulted in collaborations with Fortnite, with The Simpsons and Star Wars characters appearing in-game. Fortnite’s Star Wars season suffered a high-profile mishap after introducing a Darth Vader NPC voiced by generative AI, which gamers managed to prompt into saying swear words and slurs, resulting in a hasty update for the foul-mouthed Vader. How Did The Internet React? After the news broke that generative AI was making its way to Disney+, the online backlash was swift. Commentators were deeply disappointed that Disney, the legendary animation studio that grew into a sprawling media empire, would embrace the automation of art.…
Filed under: News - @ November 16, 2025 9:13 pm