TLDR

OpenAI rolled out a shopping research feature for ChatGPT on Monday that builds personalized product guides for users
The AI tool compares products, shows price differences, and pulls current data from retail websites in minutes
Users can set parameters like budget, features, and recipient to get tailored recommendations
The feature is free for all ChatGPT subscription levels with unlimited use through the holiday period
Shopping research connects to ChatGPT’s memory system to provide personalized suggestions based on past conversations

OpenAI unveiled a shopping research feature for ChatGPT on Monday. The tool helps users find products by creating custom buying guides.

The new feature generates detailed product comparisons when users ask shopping questions. It pulls current pricing and availability data from retail websites across the internet.

ChatGPT users can describe what they need in plain language. The AI asks follow-up questions about budget, preferences, and intended recipients before building a guide.

The tool takes several minutes to compile results. Users wanting quick facts like single price checks can still use standard ChatGPT responses.

Shopping research activates automatically for product-related queries. Prompts like “best wireless earbuds under $100” or “gift ideas for a 10-year-old who likes science” trigger the feature.

The AI draws from ChatGPT’s conversation history to personalize results. It remembers user preferences and past shopping discussions to refine recommendations.

Product Categories and Performance

OpenAI says the tool works best for certain product types. Electronics, beauty items, home goods, kitchen appliances, and outdoor gear show the strongest results.

The feature handles various shopping tasks. Users can discover new products, find similar items to photos, compare specific models, choose gifts, and locate deals.

OpenAI confirmed all results come from public retail websites. The company does not accept payment for product placement in guides.

User chat data stays private and is not shared with retailers. OpenAI warned that product availability and pricing information may contain errors.

Integration with ChatGPT Services

The shopping research tool is available to all ChatGPT users. Free, Go, Plus, and Pro subscribers can access it on web and mobile apps.

OpenAI is providing unlimited usage through the holiday season. This applies to all subscription tiers during the initial rollout period.

The company launched Instant Checkout in September. This feature lets users buy products directly from merchants through ChatGPT.

Shopping research will connect with Instant Checkout in future updates. Users will be able to purchase recommended items without leaving the ChatGPT interface.

ChatGPT Pro subscribers get additional access through Pulse. This feature can proactively suggest product guides based on recent conversations.

Expansion into E-Commerce

The launch represents OpenAI’s growing focus on online shopping features. The company has added multiple commerce tools to ChatGPT in recent months.

Shopping research processes natural language queries to understand user intent. The AI asks clarifying questions to narrow down options before researching.

The tool searches across multiple retail sources. It compiles information into organized guides showing product specifications, price ranges, and feature comparisons.

Users maintain control over search parameters throughout the process. They can adjust budget limits, change feature priorities, or request different product categories at any point.

The post OpenAI’s New ChatGPT Feature Does Product Research for You appeared first on Blockonomi.

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Filed under: Bitcoin - @ November 25, 2025 1:23 pm