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Puma has been refocusing its activity on key sports categories such as soccer. (Photo by Christopher Pike/Getty Images for DCT) Getty Images for DCT Shares in Puma have soared today after reports that Chinese sports apparel firm Anta Sports Products is among Asian firms exploring a potential takeover of the German sports company. Hong Kong-listed Anta has been working with an adviser to evaluate a bid for Puma, according to Bloomberg and could potentially team up with a private equity firm. Puma shares surged nearly 15% in early Frankfurt trading, although they are still down by over half their value in the year to date. Other potential bidders could include rival Chinese apparel firm Li Ning Co., named after the legendary gymnast who founded the company, and Japan’s Asics Corp. Anta owns brands including Fila and Jack Wolfskin and its shares have gained around 10% in Hong Kong trading this year, giving the company a market value of $31 billion. Previously, an Anta-led consortium, which also included Asian buyout firm FountainVest Partners, paid $5.2 billion in 2019 to acquire Amer Sports, the owner of brands including Salomon and Arc’teryx. Amer then held an initial public offering in New York last year, with Anta retaing a stake as its biggest investor. The valuation expectations of Puma’s biggest shareholder, France’s wealthy Pinault family which owns 29% of the business through its Artémis holding company, could come into play for any transaction, with the company’s market value prior to the bid rumors wallowing at around $2.9 billion. However, inthe fall François-Henri Pinault, managing partner at Artémis, described the family’s Puma stake as interesting but not strategic, and said that it was keeping its options open. Anta Could Use Puma Footprint Anta’s multi-brand strategy has given it exposure to premium performance and lifestyle categories…

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Filed under: News - @ November 27, 2025 12:20 pm