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Black Friday Shoppers waiting in line to enter Macy’s flagship store in New York on Friday,. (AP Photo/Angelina Katsanis) Copyright 2025 The Associated Press. All rights reserved. Consumers spent record amounts online on Black Friday, but it is less clear how traditional retail stores did on the official kickoff of the peak holiday shopping season, with one tracking company showing a slight increase in foot traffic and another showing the big drop. Adobe, which studies Adobe Analytics date culled from over 1 trillion visits to U.S. retail sites, reported that U.S. ecommerce sales reached a record $11.8 billion online on Black Friday, up 9.1% year-over-year. That exceeded Adobe’s forecast of 8.3% ecommerce growth on Black Friday. Over $12 million spent every minute Between 10 a.m. and 2 p.m. on Black Friday, online shoppers spent $12,5 million every minute, according to Adobe. “The record spending yesterday shows that Black Friday has cemented its role as a major e-commerce moment, as more shoppers opt to stay home and take advantage of deals,” Adobe reported in releasing the results this morning. “Cyber Week is off to a strong start, with online spending on Thanksgiving and Black Friday both coming in above Adobe’s initial forecasts,” said Vivek Pandya, lead analyst, Adobe Digital Insights. “This was driven in large part by competitive deals across categories like electronics, toys, and apparel. Discounts are set to remain elevated through Cyber Monday, which we expect will remain the biggest online shopping day of the season and year.” Salesforce, which also tracks online spending drawn from 1.5 billion consumers using global ecommerce platforms, reported today that $79 billion was spent online globally on Black Friday, up 6%, with U.S. sales of $18 billion, up 3%. AI-Driven Traffic Up 805% Both Salesforce and Adobe saw a surge in AI-driven traffic…

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Filed under: News - @ November 29, 2025 5:21 pm