Firms from traditional finance are entering the crypto market, the firms have been investing in assets and partnering with crypto-related firms to strengthen their financial position and expand customer offerings.TradFi’s entry into crypto boosts confidence, the investor appetite seems growing. Ripple analyzed crypto trends for businesses in their new report. 76% of activators are keen on institutional DeFi and eyeing to innovate their enterprise. Over 90% believe that this technology will heavily impact business, finance, and society within the next three years.