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The post Tether Plans $1 Billion Acquisition of Juventus: Crypto Firm Eyes Major Football Club appeared first on Coinpedia Fintech News Crypto companies are slowly moving into traditional industries, and Tether has now taken one of the biggest steps yet. On December 13th, Tether announced its plan to acquire Italian football club Juventus, with a proposed $1 billion investment if the acquisition is completed. Following the announcement, Juventus’ fan token, JUV, surged by 30%. Juventus is one of Europe’s most well-known football teams, and this deal, if completed, would mark a rare case of a crypto firm taking control of a major sports club. Targeting Control of Juventus Tether confirmed that it has made a binding offer to Exor, the holding company of the Agnelli family, which currently owns 65.4% of Juventus. The Agnelli family has been linked to the club for over a century, so this decision carries major historical weight. Accepting the offer would mean ending more than 100 years of family control over the club. Along with buying Exor’s stake, Tether’s proposal includes a public offer to purchase remaining shares at the same price, once regulatory approvals are cleared. The goal is to secure majority control while keeping the process open and transparent for other shareholders. Strong Market Reaction The market reacted quickly after news of the bid became public. Juventus shares jumped, lifting the club’s market value close to €1 billion. At current prices, Exor’s existing stake is valued at roughly €540 million. This sharp move shows renewed investor interest and optimism around the possibility of new ownership and fresh capital entering the club. More Investment Planned Tether has said that its plans go beyond simply buying the club. If the deal is approved, the company is ready to inject up to €1 billion more into…

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Filed under: News - @ December 13, 2025 7:23 am