The post Interview Introduction: UXLINK CEO Rolland on Web3’s Hidden Infrastructure Layer appeared on BitcoinEthereumNews.com.

Rolland is the CEO and co-founder of UXLINK, a Web3 infrastructure project focused on solving the mass adoption challenge through real social graphs and relationship-based user acquisition. Under his leadership, UXLINK has facilitated the migration of tens of millions of Web2 users into Web3 ecosystems, working behind the scenes as foundational infrastructure for gaming, DeFi, and social applications across multiple blockchain networks. How can decentralized applications (dApps) leverage familiar Web2 social dynamics—specifically group chats and community management—to onboard the next billion users into the Web3 ecosystem?  I think the key is to meet users where they already are and make the transition feel seamless rather than disruptive. Web2 platforms like Telegram, WhatsApp, X,  Discord have mastered frictionless group chats, shared media, roles, and community moderation. UXLINK replicates and extends these dynamics on-chain by allowing users to import or mirror their existing Web2 groups into decentralized environments without requiring them to abandon familiar interfaces. Users can create or join on-chain groups using the same invite links and chat flows they already know, while gradually introducing Web3 elements like shared wallets, on-chain reputation, and assetized relationships. This “familiar first, crypto later” approach lowers the psychological and technical barriers. By starting with social utility (such as discovering friends, joining interest-based groups) and only later revealing economic utility (like earning from relationships or group governance), we turn passive Web2 users into active Web3 participants. This is how we believe the next billion users will enter web3—not through speculative trading, but through social connections that they already value. What are the key architectural and performance challenges that necessitate building a dedicated Layer 2 solution specifically optimized for high-volume, real-time social networking and community applications? General-purpose L2s optimize for financial throughput, not social graph synchronization. Social interactions generate massive volumes of small, frequent, interdependent state changes:user…

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Filed under: News - @ December 22, 2025 8:23 am