The post Outset Data Pulse: Asian Crypto Media Traffic Falls 14% as Market Interest Cools appeared on BitcoinEthereumNews.com.

The new report by Outset PR delivered through its proprietary Outset Data Pulse intelligence showed that the traffic of crypto media in Asia declined 14.5% which coincided with the cooling interest in the market. The report indicates a correlation between the total crypto market cap and media attention, showing that both dropped concurrently between August and October 2025. At first glance, the numbers may look like another signal of fatigue in crypto. Fewer readers, fewer clicks, less noise. But a closer look at the data reveals something more nuanced — and more useful for founders, marketers, and media professionals operating in Asia. Attention didn’t disappear — it concentrated One of the most important findings in the report is that while overall traffic declined, roughly 80% of all visits still flowed through the top 20 crypto outlets in Asia. That share barely changed compared to the previous reporting period. The image is sourced from Outset PR Blog    In other words, readers didn’t stop following crypto news. They stopped browsing widely. As the market cooled, casual readers dropped off. What remained was a more intentional audience that returned directly to the same trusted publications. This is supported by another key metric: direct traffic accounted for more than half of all visits. The end of “spray-and-pray” crypto PR During market upswings, visibility can be forgiving. Almost any mention drives traffic, and wide distribution often works by default. The Outset Data Pulse report shows that this logic breaks down quickly once momentum fades. When attention contracts, media choice becomes strategic rather than tactical. Publishing across dozens of small or low-trust outlets does little when audiences are consolidating around a limited set of platforms. The data suggests that influence in Asia is increasingly defined by a small group of publishers that act as attention…

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Filed under: News - @ December 24, 2025 1:29 am