Aave Community Pushes Back on Brand Control Proposal
The post Aave Community Pushes Back on Brand Control Proposal appeared on BitcoinEthereumNews.com.
Key Notes The recent proposal failed with 55% “NO” and 41.21% “ABSTAIN” votes for the 1.8 million AAVE record participation. Expected turnout was low given “conditions that objectively reduce participation.” Zeller, Aave Labs CEO Stani, and Wintermute CEO Evgeny Gaevoy participated in the debate, too. The Aave DAO and community recently voted against a proposal to transfer brand ownership from Aave Labs to the decentralized autonomous organization (DAO) governing the leading DeFi protocol. Prominent leaders like Aave Labs founder and CEO Stani and Marc Zeller, founder of the Aavechan Initiative, commented on the outcome, noting that voting achieved a record turnout. What Did Aave Users Vote Against? According to on-chain data, Coinspeaker retrieved from Snapshot, the “[ARFC] $AAVE token alignment. Phase 1 – Ownership” proposal closed on December 25. The Christmas vote saw a record 1.8 million AAVE users participate. 994,800 AAVE (55.29%) voted “NAY”, 741,600 AAVE (41.21%) chose to abstain, and only 63,000 (3.5%) voted in favor of the proposal. “[ARFC] $AAVE token alignment. Phase 1 – Ownership” proposal | Source: Snapshot Essentially, the proposal suggested that AAVE token holders should seek to take control of Aave’s brand assets. In this case, domains, social media accounts, and naming rights would be placed under a DAO‑controlled structure to be defined later, with safeguards to prevent misuse or takeover. It called on whoever currently controls those assets to transfer them in both principle and practice, regardless of their identity. Many investors criticized the proposal for being made “in a rush” during ongoing discussions about Aave Labs’ actions and communication strategy, close to popular international holidays. This governance dispute has now consolidated as one of the most significant for a DeFi protocol, offering long-term lessons and setting relevant precedents for DAO voting going forward. Notably, the proposal stemmed from escalating tensions over…
Filed under: News - @ December 26, 2025 1:25 pm