Where technology meets trust: Blockchain humanizes insurance
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Disclosure: The views and opinions expressed here belong solely to the author and do not represent the views and opinions of crypto.news’ editorial. Insurance is one of those areas that can often feel so impersonal. Customers are frequently reduced to data points, and customers typically view insurance agents as little more than sales channels. The whole process has become a confusing quagmire of policies and premiums. Summary Insurance feels broken because it’s transactional, not relational: Customers are treated as data points and agents as sales channels, eroding trust and long-term engagement. Blockchain enables transparent, personalized insurance: User-owned data, real-time policy updates, and verified behavioral inputs turn insurance into a shared, trust-based partnership rather than a black box. It also reshapes incentives inside insurers: Tokenized ownership, smart-contract rewards, and decentralized governance turn agents into stakeholders, aligning purpose, performance, and long-term value. But I see the possibility for something better in the industry. Insurance can be shaped by people rather than by policies, moving from a cold, transactional model to one grounded in personal connection and trust. That evolution is driven by blockchain technology. Blockchain insurance promises a personal future and innovation The traditional insurance model is a series of impersonal transactions. Customers buy a policy, pay their premiums, and when something goes wrong, they file a claim. No wonder it feels more like a business deal than a relationship. For too long, customers and agents have had no meaningful connection beyond the occasional transaction. This distance breeds skepticism and disengagement. The solution is to re-center the insurance industry around relationships. Transparency can build confidence, and ownership can foster loyalty on both sides. Transparency will also support compliance and eliminate misrepresentation, ensuring that everything is visible and there is no manipulation of the system. Blockchain technology is the path to this transparency…
Filed under: News - @ December 26, 2025 4:16 pm