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In brief Games Workshop said it will not use generative AI in the design or creation of Warhammer 40,000 content. CEO Kevin Rountree outlined a cautious internal policy in the company’s half-yearly report. The company said it continues to invest in human creators across art, writing, and sculpting roles. Games Workshop, the U.K.-based gaming company behind Warhammer 40,000, said it will not use generative AI in its design or creative processes, outlining an internal policy focused on intellectual property protection and human creators over automation. Founded in 1975, Games Workshop is best known for Warhammer 40,000, a long-running tabletop miniature wargame based in a grimdark far future. The Warhammer universe has expanded into novels, video games, and screen adaptations. One of the largest and commercially successful game developers in the world, Games Workshop went public on the London Stock Exchange in 1994. The company’s position was disclosed during its half-yearly report on Tuesday, where CEO Kevin Rountree addressed artificial intelligence, saying the company has adopted a formal policy that bars the use of generative AI.  “We have agreed an internal policy to guide us all, which is currently very cautious, e.g., we do not allow AI-generated content or AI to be used in our design processes or its unauthorized use outside of GW, including in any of our competitions,” Rountree said. During the investor call highlighting the report, Games Workshop reported £332.1 million (around $420 million) in revenue and operating profit of £140.4 million (around $177 million) for the 26-week period ending Nov. 30, 2025. Games Workshop’s stance on generative AI comes as similar positions are being taken by other major game studios. Larian Studios, the developer behind Baldur’s Gate 3, recently said that its upcoming Divinity game will not include AI-generated art, citing concerns around authorship and training…

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Filed under: News - @ January 14, 2026 1:23 am