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Shop and AI. e-commerce concept. getty In retail, artificial intelligence (AI) is reinventing how people shop, how businesses operate and how employees work. It’s happening all at the same time, and it’s happening fast. Artificial intelligence (AI) and its expanding role in retail was the focus of the National Retail Federation’s (NRF) 2026 ‘Big Show’ in New York City this week. In his opening remarks, NRF Board Chair Bob Eddy painted a picture of an industry that, despite challenges and disruption, continues to move forward with extraordinary strength and resilience. “Retail is a stabilizing force in people’s lives,” Eddy emphasized, highlighting how the industry delivers value and relief in times of crisis. It also supports more than one in four American jobs. This foundation of stability, he emphasized, provides a launchpad for innovation and growth. Eddy’s declaration that “What’s happening next is happening now” perfectly captured the show’s “now, next” theme, with particular emphasis on scaling AI to drive growth. “When technology accelerates innovation, we get new ideas,” Eddy noted, urging attendees to “think about what’s next, and not only what’s new.” Collaboration is key On the show floor, the focus of conversation shifted away from early-stage AI tools like chatbots and virtual assistants, toward more sophisticated systems that automate decisions about the running of stores and e-commerce operations. Retailers were keen to showcase their technological innovation in 2026, whether by teaming up with external tech companies that operate popular AI chatbots to building AI agents within their own organisations. While there were many new initiatives unveiled throughout the three-day event, company executives emphasized the importance of working with partners is necessary as AI continues to quickly reshape the industry. One of the biggest reveals at NRF came from Walmart, who announced that shoppers will be able to purchase Walmart…

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Filed under: News - @ January 16, 2026 8:24 pm