America’s Steak ‘n Shake adds $10 million BTC buy for its strategic Bitcoin reserve
The post America’s Steak ‘n Shake adds $10 million BTC buy for its strategic Bitcoin reserve appeared on BitcoinEthereumNews.com.
The American fast-food chain has made a $10 million Bitcoin purchase for its Strategic Reserve to deepen the integration of the cryptocurrency into its business. Steak ’n Shake made the announcement on Saturday through the company’s official X account, eight months after it began accepting Bitcoin payments in its US restaurants. The rollout began in May after weeks of teasers, and the company says it has seen improvements in same-store sales thanks to the Bitcoin initiative. “Eight months ago today, Steak n Shake launched its burger-to-Bitcoin transformation when we started accepting bitcoin payments. Our same-store sales have risen dramatically ever since.” The post added that all Bitcoin payments are funneled directly into the Strategic Bitcoin Reserve, with the latest purchase increasing exposure by “$10,000,000 in notional value,” the fast food company wrote. Steak ‘n Shake boasts of being the first restaurant with a Bitcoin reserve Steak ’n Shake is claiming a first-mover position among restaurant chains, saying it “made history as the first major restaurant to establish a Strategic Bitcoin Reserve.” The company did not disclose the timing or execution details of the $10 million Bitcoin acquisition, nor whether it was purchased in a single transaction or accumulated over time. Our newly remodeled Steak n Shake leans hard into nostalgia. Funded by beef tallow and bitcoin 🇺🇸 pic.twitter.com/2Z0gfRjMgp — Steak ‘n Shake (@SteaknShake) August 29, 2025 At the Bitcoin 2025 conference held that month, Chief Operations Officer Dan Edwards told attendees that the bitcoin payments had delivered immediate financial benefits for the Steakburgers maker. He mentioned that Bitcoin payments were cutting processing costs by 50% compared to fiat payment methods, while increasing transaction speeds at the register. “Bitcoin is a win for the customer, it’s a win for us as the merchant, and it’s a win for you in the…
Filed under: News - @ January 17, 2026 8:27 am