Steak ’n Shake expands Bitcoin treasury strategy after crypto payments boost sales, cut costs, and strengthen competitive performance during 2025.

Steak ’n Shake confirmed a $10M Bitcoin treasury addition after reporting strong crypto payment performance across its restaurant network. Moreover, the 91-year-old burger chain associated sustained same-store sales growth with Bitcoin adoption and improved payment efficiency.

Steak ’n Shake Builds Strategic Bitcoin Reserve After Sales Surge

Previously, the company started accepting bitcoin payments in May 2025 via the infrastructure of the Lightning network. Since then, management emphasized more customer use and easy checkout experiences during peak operating hours.

Eight months ago today, Steak n Shake launched its burger-to-Bitcoin transformation when we started accepting bitcoin payments. Our same-store sales have risen dramatically ever since.

All Bitcoin sales go into our Strategic Bitcoin Reserve.

Today we increased our Bitcoin…

— Steak ‘n Shake (@SteaknShake) January 17, 2026

Importantly, Steak ‘n Shake revealed that it purchased around 105 BTC at the current market price. As a result, this move represented the first direct public confirmation of Bitcoin allocation for corporate treasury by this company.

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According to official statements, all Bitcoins received due to customer transactions flows in a Strategic Bitcoin Reserve. Therefore, the firm does not have to convert crypto payments into fiat currency immediately after settlement.

As such, the reserve grows with the increase in same-store sales and an increase in customer participation. Furthermore, the company stated that the framework is based on a self-sustaining system and operational and financial growth.

According to company disclosures, same-store sales grew 11% in Q2 of 2025. Subsequently, Q3 2025 brought in a better 15% same-store sales increase.

Meanwhile, the costs of payment processing dropped like a feather with the usage of Lightning Network. Specifically, Steak ‘n Shake had almost 50% lower fees than traditional credit card networks.

Additionally, management attributed benefits in food quality and consistency of service. However, executives stressed on Bitcoin payments as a primary factor for driving up performance measures.

Furthermore, the company used its official X account to share updates on its performance. The public statement explained how the integration of Bitcoin helped to reinforce the differentiation and engagement of the brands and customers.

Executives have explained that the increasing sales volume is organic growth for Bitcoin reserves. Thus, operational success and treasury growth have a supporting structural relationship.

Steak ’n Shake Emphasizes Transparency in Bitcoin Treasury Approach

Market analysts noted the growing corporate interest in the adoption of Bitcoin beyond technology companies. Consequently, Steak ‘n Shake’s strategy was indicative of experimentation in consumer-facing industries more generally.

From a treasury point of view, Bitcoin holdings are still recorded directly on the balance sheet. Importantly, the company did not reveal custody partners or internal security arrangements.

Still, disclosures emphasized transparency about reserves inflows from customer payments. This approach was in line with increasing investor scrutiny around corporate exposure of digital assets.

Meanwhile, the $10M allocation was low exposure compared to overall operations. However, from the executive’s point of view, the purchase was not a final position, but an initial foundation.

Furthermore, management explained the integration of Bitcoin as complementary to restaurant fundamentals. Therefore, leadership discouraged stories of operational distraction or speculative risk.

According to company statements, reinvestment into the quality of the menu was supported by improved margins. Thus, improvements in operations contributed to customer satisfaction and repeat visits.

Finally, Steak ‘n Shake located its Bitcoin strategy as long-term and disciplined. Therefore, the company signaled a continuation in its attention to sustainable growth as opposed to short-term market trends.

The post Steak ’n Shake Adds $10M Bitcoin to Treasury After Crypto Payment Success appeared first on Live Bitcoin News.

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Filed under: Bitcoin - @ January 18, 2026 1:30 pm