The post Forbes Partners With Axiom To Launch ForbesPredict, A First-Of-Its-Kind Prediction Platform Built For Media appeared on BitcoinEthereumNews.com.

The custom-built platform will be a new model for audience engagement and participation DAVOS, SWITZERLAND — January 23, 2026 — Forbes today announced ForbesPredict, a first-of-its-kind prediction platform built in partnership with Axiom, a tech startup born out of the media industry. ForbesPredict will enable audiences to predict outcomes, follow a news story as it evolves in real-time and see how their expectations compete with others’ predictive powers. The Opportunity for Forbes The current reliance on traffic and clicks as a measure of impact is becoming obsolete. The media industry is embracing audience engagement and loyalty as the new standards for success. ForbesPredict will enable Forbes to focus on true audience loyalty – making Forbes a daily destination for its audience to share their expectations for the future. “AI is fundamentally changing how people access information, and that shift is already starkly visible in publisher’s traffic,” said Nina Gould, Chief Innovation Officer at Forbes. “Our response isn’t to chase scale, but to deepen engagement. ForbesPredict gives our audience a reason to return, participate and invest their thinking — not just consume headlines.” Why Forbes Is Building a Prediction Platform ForbesPredict represents the company’s answer to a question every publisher is asking: how do you shift from scale to true audience loyalty? “Innovation has always been core to Forbes’ DNA, which is why we built this product in collaboration with Axiom, so it was fully customized for our newsroom and audience at a pivotal moment for the media industry,” said Sherry Phillips, CEO, Forbes. “With ForbesPredict, we’re deepening our connection to our audiences and moving from scale to engagement and loyalty. We also think it will help to keep our newsroom informed of what our audiences are thinking on topics we cover, and we’re excited to see how that informs our…

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Filed under: News - @ January 23, 2026 4:27 pm