The post Direct traffic accounts for 44% of US crypto media visits appeared on BitcoinEthereumNews.com.

After a fairly optimistic mid-year performance, U.S. crypto media visits fell by roughly one-third in the fourth quarter of 2025.  This coincided with the market’s sharp downturn and Bitcoin’s abandonment of hopes of hitting $150,000 by the end of the year.  Summary Total visits to U.S. crypto-native sites fell by approximately 33% quarter-over-quarter. Despite overall traffic shrinking, direct traffic accounted for almost half of all visitors – 44%. The casual crowd pulled back, but loyal readers kept showing up. What mattered most was where the remaining attention came from: readers who stayed were coming directly, out of habit. When markets are hot, attention comes from everywhere. When things cool down, most of that traffic disappears, and what’s left is the steady reader base that comes back on purpose, not by accident.  Source: Outset PR That’s why direct traffic became the anchor in Q4, even as casual discovery faded out.  Naturally, the extra eyeballs that were very interested during the peak of the bull run started disappearing when markets soured. Our latest Outset Data Pulse analysis indicates that what is described as “summer tourists,” that is, casual readers drawn by the bull market, left as quickly as they came. Earlier in the year, many of these readers were searching on Google for topics like “Should I buy Bitcoin now?” or clicking on trending links on X and Reddit. By the fourth quarter, with no new all-time highs or memecoin rags-to-riches story dominating headlines, that influx of casual traffic simply evaporated. Once the casual audience dropped off, the real shape of the U.S. crypto media market came into focus. This trend played out nearly identically in Asia throughout the third quarter. The summer hype brought an influx of visitors for a few months before it ended. What remained was a market increasingly…

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Filed under: News - @ January 29, 2026 9:24 pm