Google Brings Agentic Browsing to Chrome—And It’s Not Playing Nice With Competitors
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In brief Google added agentic capabilities to its Chrome browser this week. The tech giant joined OpenAI, Anthropic, and Perplexity in a rapidly escalating agentic browser race. However, convenience comes with security risks, prompt-injection threats, and trust concerns, all typical of agentic browsers. Google just weaponized the world’s most popular browser. On Wednesday, the search giant announced that it’s integrating Gemini 3 directly into Chrome, adding agentic browsing capabilities that let AI handle multi-step tasks on your behalf—booking flights, comparing products, filling forms, and all the things an agentic browser can already do. The move comes as Chrome’s 65% market share faces pressure from other AI companies that have already found a niche among enthusiasts. The headline feature is “auto browse,” available to Google AI Pro ($20/month) and AI Ultra ($250/month) subscribers in the U.S. It is similar to OpenAI’s “Agent Mode” and basically lets the browser’s own AI agent use the browser like a human instead of relying on APIs. Tell Gemini to find pet-friendly apartments on Redfin or plan a family vacation across multiple travel sites, and it’ll click through pages, filter results, and add items to carts—pausing only before sensitive actions like purchases or social media posts. The AI lives in a persistent side panel, maintaining context across tabs while you work. Also included: Nano Banana for on-the-fly image generation and Connected Apps integration with Gmail, Calendar, YouTube, and Maps. And this could be the element that separates Chrome from competitors: The powerful AI models that power the browser. Personal Intelligence is set to arrive in the coming months, letting Chrome remember past conversations for tailored responses. That’ll be an opt-in feature, of course—Google learned that lesson the hard way. The agentic browser race is heating up fast. OpenAI’s Atlas, launched in October, lets ChatGPT navigate the…
Filed under: News - @ January 29, 2026 10:27 pm