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The Monolith is Blind Enthusiasm’s purpose-built brewery, designed to capture wild microbes to ferment beers with a true sense of place. Courtesy of Blind Enthusiasm Brewing Company Of the thousands of new breweries that have opened in North American over the past couple of decades, perhaps the most interesting is located in Edmonton, Alberta. Blind Enthusiasm Brewing Company was designed to blend old world techniques with science to create beers never before seen in the world. It is a grandiose plan and not just anyone could execute it. Enter Greg Zeschuk. Zeschuk was co-founder and joint-CEO of BioWare Corp., a legendary video game company, famous for Mass Effect, Dragon Age and Star Wars: Knights of the Old Republic, among other famous titles. BioWare would go on to be acquired by Electronic Arts for $860 million. Of course, that sale price was distributed among Zeschuk’s co-founders, private equity investors and staff, but Zeschuk left the transaction with enough money to pursue his wildest beer dreams. Beer pumped into Blind Enthusiasm’s coolship is inoculated by wild microbes that come in through louvered windows. Courtesy of Blind Enthusiasm Brewing Company Wild Beer Dreams Zeschuk’s beer passion is lifelong, but it accelerated while setting up and managing BioWare’s offices in Austin, Texas. “I grew up on beer,” said Zeschuk during a telephone interview. Eschewing domestic lagers, Zeschuk found himself gravitating toward craft beers, which were gaining popularity right about the time Zeschuk came of drinking age. “Big Rock was big for me,” he said, referring to his home province of Alberta’s first craft brewery, founded in 1985 and an early mover in craft beer. Later, Zeschuk, who is a medical doctor by training, would do his internship in Ohio where he discovered Pete’s Wicked Ale. In 2006, Zeschuk was charged with establishing and managing…

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Filed under: News - @ January 30, 2026 2:26 pm