The post Blockchain Entertainment Platform BLUFF Secures $21M to Power Betting Innovation appeared on BitcoinEthereumNews.com.

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&nbsp Disclaimer: The below article is sponsored, and the views in it do not represent those of ZyCrypto. Readers should conduct independent research before taking any actions related to the project mentioned in this piece. This article should not be regarded as investment advice. BLUFF, the next-generation betting and entertainment platform, has raised $21 million in a strategic round led by global blockchain technology fund 1kx, with participation from Makers Fund, Maximum Frequency Ventures, Delphi Ventures Founders, and other high-profile backers, including sports champion & tech investor, Tristan Thompson. The team comprises former senior executives from Stake, Bet365, William Hill, and Bodog. They have experience operating the world’s leading betting sites and are developing a completely new gaming experience. The team will use the funds to enhance the new betting platform and make it accessible to a broad audience. BLUFF is building a sportsbook and betting site focused on social interaction and designed for the next generation of players. The platform prioritizes speed, openness, and player alignment. It offers quick onboarding, real-time settlement, provably fair games, and reward systems that enable users to actively participate in the ecosystem they help develop. “When we began building BLUFF, we set out to create a betting platform for the new generation of betters who prioritise fast, high-engagement gameplay, real-time experiences, real stakes and the social energy that defines how players engage online today,” said BLUFF’s Founder. “This funding, and the investors who have backed us, validates our mission of what the future of online betting can look like. Novel content, user-experience obsessed, deep community focus, and hyper-engaging for all users.” The raise comes after an amazing pre-release phase in which BLUFF got more than 600,000 sign-ups, kept tens of thousands of daily active players, and processed more than 125,000,000 bets…

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Filed under: News - @ February 3, 2026 6:29 pm