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Anthropic’s user base increased by 11% after its viral Super Bowl ad, which bashed rival OpenAI and earned it bragging rights, according to BNP Paribas. Visits to the Claude chatbot maker’s website jumped 6.5%, pushing Anthropic into the top 10 free apps on the Apple Store to beat competitors Meta, Gemini, and OpenAI. According to the data analyzed by BNP Paribas, OpenAI’s daily active users also saw a 2.7% bump post-game, and Google’s Gemini added 1.4%. AI brand ads took center stage at the Super Bowl, reaching an audience of about 125 million in the U.S. alone. However, Claude’s user base still lags behind those of ChatGPT and Gemini.  Meanwhile, the rivalry between Anthropic and OpenAI added a new layer with the dueling ads as the AI firms head toward potential IPOs later this year. Both companies have become more publicly vocal in recent weeks, with executives openly slurring each other’s businesses.  Anthropic’s snarky ad wins AI Super Bowl BNP Paribas said Anthropic’s cheeky Super Bowl ad, which indirectly took aim at OpenAI, led to the highest increase in visits and users, beating all other AI firms to win the “AI Super Bowl.” Meta, Google Gemini, OpenAI, and Anthropic all aired commercials during the Super Bowl in the battle for more customers.  Paul Smith, chief commercial officer at Anthropic, said his company is focused on growing revenue rather than spending money. He also noted that Anthropic is even less interested in flashy headlines. The senior Anthropic executive, speaking during an AI partnership signing with Man Group, took a light swipe at OpenAI’s spending and plans to test ads in ChatGPT. “It was a conscious decision not to include ads in Claude. Advertising would take Anthropic in directions where you’re optimizing for the wrong things.” –Paul Smith, Chief Commercial Officer at…

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Filed under: News - @ February 14, 2026 8:25 am