The post Forum pivots to RWA after rebrand, targets home loans appeared on BitcoinEthereumNews.com.

ETHZilla rebrands to Forum, shifting focus to RWA tokenization ETHZilla has been renamed Forum and is transitioning its strategy to real‑world asset (RWA) tokenization, according to PR Newswire. The move signals a shift from a balance‑sheet ETH strategy toward building on‑chain, institutionally oriented products backed by cash‑flowing assets. Forum describes its platform as designed to aggregate, structure, and tokenize high‑quality, income‑generating assets historically accessed by institutional investors. The rebrand aligns the company’s identity with an execution focus on compliant, transparent markets leveraging Ethereum infrastructure. Why it matters: from ETH treasury (DAT) to cash-flow assets Forum’s pivot reframes value from an ETH digital asset treasury (DAT) model to income derived from securitized, on‑chain RWAs. FXStreet reported the firm removed its mNAV dashboard and executed a large ETH sale to redeem debt, underscoring a turn from mark‑to‑market ETH exposure toward operating cash flows. Leadership has framed the evolution as using Ethereum’s rails to deliver regulated, transparent financial products rather than passively holding ETH. “Forum represents who we are today, and where we are going … the next generation of financial markets will be built around institutional‑grade, on‑chain products backed by real assets, governed by transparency, and delivered through regulated infrastructure,” said McAndrew Rudisill, CEO of Forum. BingX: a trusted exchange delivering real advantages for traders at every level. As reported by The Block, shares climbed more than 13% to around $3.91 as the company formalized the Forum rebrand. at the time of this writing, that level was described as a near one‑month high in coverage of the move. Forum entered definitive agreements with Zippy to tokenize manufactured home loans and took a 15% stake, according to company disclosures. The same disclosures indicate ETH holdings have shrunk following multiple sales, including $40 million in October and $74.5 million in December. Execution roadmap, risks,…

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Filed under: News - @ February 26, 2026 1:26 am