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Bullseye, the Target mascot, at the retailer’s redesigned SoHo store. Courtesy of Target Target Corp., wants to bring back Tar-zhay, a reference to the retailer’s design prowess, including stylish partnerships, like beloved designer collaborations such as Diane von Furstenberg’s 2024 affordable collection for spring. Target is moving quickly to simplify its structure so it can advance its strategy with speed. Cara Sylvester was named chief merchant at Target in a move that underscores the retailer’s urgency in transforming its stores and e-commerce experience across businesses and brands. Previously chief guest experience officer, Sylvester has significant merchandising expertise across digital, loyalty and marketing, and a track record of growing revenue, profitability and market share across categories. She’ll strengthen and expand Target’s authority in style and design through merchandising capabilities, product development, assortment design and partner collaborations. “It’s a new chapter at Target, and priority one through 10 is fueling growth,” said Michael Fiddelke, Target CEO. “Cara is an experienced merchant with a passion for infusing style, design and value into everything we do and a track record of turning insights into elevated experiences. She’s the right leader to drive change with boldness and speed – strengthening our merchandising authority, further differentiating Target, and delivering results.” As part of the executive changes, Lisa Roath, who has experience leading end-to-end retail operations, was named chief operating officer. She’s led retail operations spanning merchandising, supply chain and stores. In her new role, she’ll focus on scaling Target’s style and design focus across the full operation, improving speed, efficiency and execution that elevates the shopping experience. As part of the announcement, Rick Gomez, chief commercial officer, and Jill Sando, chief merchandising officer for apparel and accessories, home and Fun101, have left the company. With more than a decade spent in merchandising roles, Sylvester led style-driven…

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Filed under: News - @ February 27, 2026 3:23 am