The post How A $200 Million Pea Protein Business Is Fueling The Ozempic Generation appeared on BitcoinEthereumNews.com.

As the Ozempic Generation seeks to make its calories count, one Minneapolis-based manufacturer of pea and soy protein powders has been quietly grown into an AgTech powerhouse amid shelves lined with protein-packed cereals, pastas and sports drinks. “What GLP1-users all want is to get more protein in their diet,” says Tyler Lorenzen, CEO of Puris Proteins. “It needs to taste great and be more nutritious. That’s really why Puris is growing faster than our peers. People love what they eat, and then great taste is the on-ramp to healthy habits—and the flywheel for longevity begins.” It’s taken 40 years for family-owned Puris to be primed for this moment, and now what started with breeding soybeans at night out of a family basement has become the largest pea protein manufacturer in America. “You invest a lifetime on an idea, and when the idea starts to work, then it gets exciting,” says the 40-year-old Lorenzen, whose parents started the company in 1985. “And then how do I do more?” With $200 million in estimated annual revenue, family-run Puris has grown from filling a major void in the seed industry. Puris sells soy, corn and pea seeds to hundreds of farmers in 20 states, who produce around 3 million bushels a year. Its seed breeding business is complemented by an ingredient-processing division that supplies protein pea protein and other ingredients to 200 major food brands, from America’s largest private company Cargill to the buzzy startup Ritual. Lorenzen’s older sister, Nicole Atchison, CEO of Puris Holdings, works with the farmers to make sure there are enough acres being grown, while he markets the protein to get it to buyers. Food businesses have been coming to Puris as consumers, especially weight loss drug users, seek more protein in everyday foods. According to data from Chicago-based…

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Filed under: News - @ February 27, 2026 5:23 am