The post ‘Making It To Milan’ Elevates Women’s Olympic And Paralympic Journeys appeared on BitcoinEthereumNews.com.

Making it to Milan web series focused on the stories of women Olympic and Paralympic athletes sponsored by storytelling studio Flame Bearers in conjunction with digital media platform, Culxtured. Flame Bearers As global attention squarely focuses on the 2026 Winter Olympics and Paralympic Games, so does demand for deeper, more authentic athlete storytelling, particularly around women’s sport. For decades, media coverage has peaked during medal ceremonies. Now, women-led and women-focused media platforms are investing earlier in the narrative arc: qualification pressure, comeback seasons, funding gaps, and the Olympic and Paralympic pathway. The result is a shift in both representation and market value. The digital series Making It To Milan, (co-produced by storytelling studio Flame Bearers and digital media platform Culxtured) sits at the center of that movement, chronicling women athletes long before the spotlight turns on. Jamie Mittleton, founder of Flame Bearers. Flame Bearers According to Jamie Mittleton, founder of Flame Bearers, the success and momentum of the company’s storytelling around the Paris Games (16 million cross platform views) created an opportunity to work with founder of Culxtured and three time US Paralympian Dani Aravich for the Milan 2026 Winter Games. Mittleton said, “Coming out of Paris, we were definitely very bullish and hungry to do more storytelling content with athletes as the hosts, as the moderators, as the facilitators really driving these conversations, not me, not someone who hasn’t been in their shoes.” She continued, “It is not just be about the gold medal moments, but also the community of people who help get you to the games. That’s why, in every interview we bring on the spouse, the coach, the one person who the athlete chooses, who they want to honor in their episode.” The Making It To Milan series features: four-time National Champion Spanish figure skater Olivia…

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Filed under: News - @ February 28, 2026 2:28 pm