Kooc Media, a specialist PR distribution agency serving the crypto, fintech and iGaming industries, has announced the launch of dedicated PR services designed specifically for online casino and sportsbook brands. The new offering gives gambling operators, affiliates and iGaming startups access to guaranteed media placements across a network of high-authority news websites, combined with full newswire distribution to hundreds of partner outlets.

The iGaming industry continues to grow rapidly worldwide. New online casinos, sportsbook platforms and betting apps launch every month, all competing for visibility in a crowded market. For many of these brands, getting meaningful press coverage has been a persistent challenge. Traditional PR agencies often lack the specialist knowledge needed to work with gambling companies, and many mainstream publications refuse to cover iGaming content altogether.

Kooc Media has built its gambling PR services to address this gap directly. The agency operates its own network of in-house news websites, which means it can guarantee publication rather than relying on pitching journalists who may never respond. This model removes the uncertainty that has frustrated gambling brands working with conventional PR firms for years.

“Online casino and sportsbook brands face unique challenges when it comes to public relations,” said Michelle De Gouveia, spokesperson for Kooc Media. “Many agencies either don’t understand the iGaming space or won’t work with gambling companies at all. We built these services because we saw a real need for reliable, guaranteed PR distribution that actually delivers results for this industry.”

What the New iGaming PR Services Include

Kooc Media’s gambling PR packages cover everything an online casino or sportsbook brand needs to build media presence quickly. Services include press release writing, sponsored article creation, homepage feature placements on in-house websites, and distribution through partner news networks.

The agency’s in-house editorial team can handle the entire process from start to finish. Clients provide the key details about their brand, product launch or announcement, and Kooc Media writes the press release, publishes it across its owned media network, and distributes it through its newswire partners. Every campaign comes with full reporting and live links to each placement.

For brands that need wider reach, Kooc Media also offers distribution through major financial and business news networks. Depending on the package selected, press releases can appear on sites such as Business Insider, Bloomberg, Benzinga, MarketWatch and other well-known platforms. This gives iGaming companies access to the same calibre of media coverage that mainstream businesses receive.

All articles are published on Google News indexed websites, which means they can appear in Google News results and gain organic search visibility. For online casino and sportsbook brands competing in a market where search engine rankings matter enormously, this is a significant advantage.

Why Online Casinos and Sportsbooks Need Specialist PR

The online gambling industry operates under heavy regulation in most markets. Advertising restrictions, licensing requirements and compliance rules make it difficult for casino and sportsbook brands to promote themselves through standard marketing channels. Many social media platforms restrict gambling advertising, and paid search options are limited in several jurisdictions.

This makes earned media and PR coverage more important than ever for iGaming companies. A well-placed press release on a respected news website can drive brand awareness, build trust with potential players, and improve search engine rankings through high-quality backlinks. For new online casinos entering the market, PR coverage can be the difference between getting noticed and getting lost in the noise.

Kooc Media’s approach works well for iGaming brands because the agency already operates in this space. Its network of in-house websites includes publications that regularly cover finance, technology and digital entertainment topics. This means gambling-related content fits naturally within the editorial environment, rather than being forced into publications where it looks out of place.

The agency also understands the compliance side of iGaming PR. Press releases for online casinos and sportsbooks need to meet specific standards around responsible gambling messaging and regulatory accuracy. Kooc Media’s team is familiar with these requirements and ensures all content meets industry standards before publication.

Serving a Growing Market

The global online gambling market is projected to continue its strong growth over the coming years, driven by ongoing legalisation in new markets, the rise of mobile betting, and increasing consumer interest in live casino games and sports wagering. As more operators enter the market, the competition for player attention will only intensify.

Kooc Media sees its iGaming PR services as a long-term commitment to serving this sector. The agency already works with crypto projects, fintech companies and technology brands through its crypto PR services, and the expansion into dedicated gambling PR is a natural extension of its existing capabilities.

“The iGaming industry is moving fast, and the brands that succeed will be the ones that invest in building their public profile early,” said De Gouveia. “We offer same-day distribution, guaranteed placements, and access to major news networks. That combination is hard to find anywhere else, especially for gambling companies that have traditionally been underserved by the PR industry.”

How Kooc Media’s Model Differs from Traditional PR

Most traditional PR agencies work on a pitch-based model. They write a press release, send it to a list of journalists, and hope for coverage. There are no guarantees, and many campaigns result in little or no published coverage despite significant spend.

Kooc Media takes a different approach. Because the agency owns and operates its own media brands, it can guarantee that every press release will be published. Clients know exactly where their content will appear before they commit to a campaign. This performance-driven model has made the agency popular with crypto and fintech brands, and the company expects the same appeal among online casino and sportsbook operators.

The agency’s packages are designed to be straightforward. Clients choose a package based on the level of distribution they need, from in-house website placements through to full newswire distribution across hundreds of outlets. There are no hidden fees and no waiting weeks for results. Most campaigns are completed within 24 hours of approval.

About Kooc Media

Kooc Media is a specialist PR distribution agency founded in 2017. The company operates a network of in-house news websites including Blockonomi, CoinCentral, MoneyCheck, Parameter, Beanstalk and Computing. The agency provides PR services for the crypto, fintech, technology and iGaming industries, offering guaranteed media placements, newswire distribution and managed PR creation. Kooc Media serves clients worldwide from its UK headquarters.

Kooc Media’s gambling PR packages are available now through the company’s website at https://kooc.co.uk.

The post Kooc Media Launches PR Services for Online Casino and Sportsbook Brands appeared first on Blockonomi.

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Filed under: Bitcoin - @ March 24, 2026 1:27 pm