What Is Bluesky? The Decentralized Social Media Rival to Elon Musk’s X
The post What Is Bluesky? The Decentralized Social Media Rival to Elon Musk’s X appeared on BitcoinEthereumNews.com.
In brief Bluesky emerged from Twitter in 2019 as a side project aimed at creating a decentralized social media framework. Becoming independent from Twitter in 2022, Bluesky launched in beta in February 2023, before opening its doors to the public a year later. While largely akin to Twitter in appearance, the Bluesky app is substantially different in technical terms. It is built on decentralized AT protocol infrastructure. Social media platform Bluesky is often touted as an alternative to X (formerly Twitter), and viewed as a competitor to the tech giant. However, its underlying architecture is quite different—where X is a single company with a siloed ecosystem, Bluesky is based on a decentralized infrastructure. Here’s how it works. What is Bluesky? Bluesky is a decentralized social media platform based on the authenticated transport (AT) protocol. The basic underlying idea behind decentralized social media platforms is that users should be able to own their own data, and migrate to different servers, of which Bluesky is only one among many. While it’s been portrayed as a competitor to X, Bluesky can actually trace its roots back to the social media platform. In December 2019, Twitter announced that it was funding an independent team to work on an open and decentralized social media standard. At the time, Twitter founder Jack Dorsey expressed a desire for Twitter to eventually be a client (user) of the standard that Bluesky was working on. In August 2021, it was announced that Jay Graber, formerly a developer for privacy coin project Zcash, would be helming the Bluesky team and its initiatives going forward. In February 2022, Bluesky became a completely independent organization following the formation of its Public Benefit LLC. In October 2022, the iOS Bluesky app was announced to notable fanfare—with its waitlist receiving approximately 30,000 sign ups…
Filed under: News - @ March 26, 2026 6:27 pm