Fox inks data deal with Kalshi as prediction markets go prime time
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Summary Fox Corporation will stream Kalshi’s real-time prediction data across its news and streaming platforms. The integration follows similar Kalshi deals with CNN and CNBC, pushing prediction markets into mainstream finance media. The move could deepen liquidity in regulated U.S. event markets by turning TV viewers into probability‑native investors. Fox Corporation has signed a sponsored data partnership with federally regulated prediction market Kalshi to integrate real‑time event probabilities into Fox News, Fox Business Network, Fox Weather and the Fox One streaming platform, further cementing prediction markets as a mainstream financial data feed in the United States. The integration, announced from New York on March 17, 2026, comes as prediction markets rapidly gain traction as an alternative to polls and punditry in pricing political, economic, weather and cultural risk. Under the deal, Kalshi will work directly with Fox’s data and production teams to supply live pricing on “event contracts” — futures‑style instruments tied to outcomes ranging from elections and interest‑rate decisions to storm paths and entertainment milestones. Fox said the data will be embedded across linear TV and digital products, including bespoke visualizations and on‑screen tickers similar to those already piloted at CNN and CNBC. Kalshi is licensed by the U.S. Commodity Futures Trading Commission (CFTC) as a Designated Contract Market, putting its event contracts under the same federal regime that governs traditional futures and swaps. “More people are watching Kalshi’s forecasts than trading them, which says a lot: our data effectively complements news and polls,” Kalshi co‑founder and CEO Tarek Mansour said in a statement announcing the Fox deal. He framed the integration as an antidote to information chaos, adding that “as misinformation grows more common, Kalshi offers accurate, unbiased data to help people better understand what’s going on in the world.” Paul Cheesbrough, CEO of Tubi Media Group, called…
Filed under: News - @ April 7, 2026 5:25 pm