Kraken partners with Formula 1 team Williams Racing
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Crypto exchange Kraken signed a partnership deal with Formula 1’s Williams Racing. The collaboration aims to foster global crypto adoption. Fostering financial inclusivity Kraken expects the Formula 1 partnership to promote a shared vision for the future of finance and community engagement. As detailed in a Kraken blog post, both organizations strive to nurture a common vision for the future of finance and community involvement. The partnership will see Kraken become the team’s first-ever ‘Official Crypto and Web3 Partner,’ with the Kraken logo displayed on Williams Racing’s FW45 race car during the Formula 1 Rolex Australian Grand Prix 2023. The partnership aims to drive global awareness and adoption of crypto and Web3, and offer fans cutting-edge crypto and Web3 experiences As part of this collaboration, unique digital collectible experiences will be created to engage crypto and motorsport communities. For the first time, holders of specific digital collectibles on KrakenNFT will have the opportunity to display their NFTs on the Williams Racing car, highlighting Kraken’s dedication to community engagement. Williams Racing commercial director James Bower expressed his excitement over the partnership, stating that they are proud that Kraken is entering the Formula 1 space with Williams Racing, uniting two of the most trusted and longest-standing brands in their respective industries. Kraken has established itself as a trusted platform for trading BTC, ETH, and various digital assets, serving a vast clientele of over 10 million users globally. With its collaboration with Williams Racing, a highly respected Formula 1 team, Kraken aims to further its mission of promoting global financial freedom and inclusivity. Kraken expanding operations Kraken recently made strides in Europe with its decision to acquire Dutch brokerage firm Coin Meester BV (BCM), a prominent crypto broker in the Netherlands. This move aligns with Kraken’s dedication to European growth and expanding its…
Filed under: News - @ October 15, 2023 5:26 pm